I have been a Realtor and Property Manager for 20 plus years now and I feel I have been pretty successful. Heck, making it that long in this business has been interesting and a challenge.
I like what I do and have the intention of retiring because of that enjoyment. However, even at my age and years in the business, I struggle with marketing decision making and growth.
A lot of real estate is about marketing and it is so easy to throw good advertising money at bad advertising. I have always thought about my chick flick favorite movie ‘The Notebook’ when Ryan Gosling says to Allie in a forceful way ‘WHAT DO YOU WANT’ and how I can use that in marketing.
When someone becomes a customer, I feel I can always give them what they want and do a great job for them. With all the competition, I struggle to get that message across without sounding salesy like everyone else. I also often wonder if it is a beauty contest since we all put our pictures on everything. I sincerely hope not because I feel like I lose every time up against the glamor shots and the young guns.
I will just say this. I work hard for my clients and look out for them. Don’t know how else to put it.
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